Popular payment methods of European countries
The success of online stores depends on many factors. One of the most important is the effective functioning of payment methods. An online store must have a tailored payment method offering depending on the country where it sells.
This post covers the most popular payment methods for European countries.
| Country | Payment Method | % |
|---|---|---|
| Albania | On summary | 43% |
| Austria | PayPal or credit card | 43% |
| Belgium | Visa / Mastercard | 51% |
| Bulgaria | On summary | 65% |
| Czech Republic | Bank Transfer | 58% |
| Denmark | Visa / Mastercard | 63% |
| Estonia | Bank Transfer | 67% |
| Finland | Visa / Mastercard | 70% |
| France | Visa / Mastercard | 45% |
| Greece | Payment on Delivery | 54% |
| Croatia | Digital Wallet | 53% |
| Ireland | Digital Wallet | 46% |
| Italy | Digital Wallet | 51% |
| Latvia | Visa / Mastercard | 56% |
| Lithuania | BankLink | 66% |
| Hungary | Payment on Delivery | 54% |
| Macedonia | Payment on Delivery | 66% |
| Germany | PayPal or credit card | 51% |
| Norway | Visa / Mastercard | 51% |
| The Netherlands | iDeal | 84% |
| Poland | Bank Transfer | 52% |
| Portugal | Digital Wallet | 62% |
| Romania | Payment on Delivery | 69% |
| Russia | Payment on Delivery | 80% |
| Slovakia | Payment on Delivery | 72% |
| Slovenia | Payment on Delivery | 53% |
| Serbia | Visa / Mastercard | 76% |
| Spain | Digital Wallet | 57% |
| Sweden | Visa / Mastercard | 53% |
| Switzerland | Visa / Mastercard | 55% |
| Turkey | Payment on Delivery | 55% |
| Ukraine | Payment on Delivery | 70% |
| UK | Digital Wallet | 46% |
Albania
Basic information:
- No. population: 3.1 miles.
- Currency: Albanian medicine
- VAT: 20%
Online statistics:
- Web Access: 56%
- Smartphone users: 42%
Online payment methods:
- Credit Cards
- Cash on delivery
Austria
Basic information:
- No. population: 11.3 miles.
- Currency: EUR
- VAT: 21%
Online statistics:
- Web Access: 90%
- Online Customers: 65%
- Through foreign online stores: 40%
Online payment methods:
- EPS
- SEPA direct debit
- Credit Cards
- E-wallets
Belgium
Basic information:
- No. population: 11 miles.
- Currency: EUR
- VAT: 21%
Online statistics:
- Web Access: 84.7%
Online payment methods:
- Bancontact
- Credit Cards
- PayPal
- American Express
- iDeal
- Skrill
- Mistercash
- Bank Transfer
- Cash on delivery
- eWallet
- PrePay
Bulgaria
Basic information:
- No. population: 7 miles.
- Currency: Bulgarian Lev
- VAT: 20%
Online statistics:
- Web Access: 56.9%
Online payment methods:
- Credit Cards
- Cash on delivery
Czech Republic
Basic information:
- No. population: 10.5 miles.
- Currency: Czech Koruna
- VAT: 21%
Online statistics:
- Web Access: 92.8%
Online payment methods:
- Mastercard
- SEPA
- Visa
- Paypal
- Bank Transfer
- Cash on delivery
Denmark
Basic information:
- No. population: 5.6 miles.
- Currency: Danish Krone
- VAT: 25%
Online statistics:
- Web Access: 98%
Online payment methods:
- VISA
- Dankort
- Mastercard
- Klarna
- PayPal
- QuickPay
- Bank Transfer
- eWallet
- Cash on delivery
- PrePay
Estonia
Basic information:
- No. population: 1.2 miles.
- Currency: Euro
- VAT: 20%
Online statistics:
- Web Access: 81.6%
Online payment methods:
- Credit Cards
- Bank Transfer
- Cash on delivery
Finland
Basic information:
- No. population: 5.1 miles.
- Currency: Euro
- VAT: 24%
Online statistics:
- Web Access: 81.6%
Online payment methods:
- Finnish e-banking
- Visa
- Klarna
- Paypal
- Mastercard
France
Basic information:
- No. population: 64.6 miles.
- Currency: Euro
- VAT: 20%
Online statistics:
- Web Access: 85.7%
Online payment methods:
- Cartes Bancaires
- Visa
- Paypal
- Mastercard
- American Express
- Allopass
- Bank Transfer
- Cash on delivery
- CM-CIC Paiement
- Hipay
- Moneo
- Paysafecard
- Slimpay
- Skrill
- eWallet
- Credit Cards
- PrePay
Greece
Basic information:
- No. population: 10.7 miles.
- Currency: Euro
- VAT: 24%
Online statistics:
- Web Access: 57.8%
Online payment methods:
- Credit Cards
- Bank Transfer
- Mobiamo
- Ticket Premium
- Cash on delivery
Croatia
Basic information:
- No. population: 4.2 miles
- Currency: Kuna
- VAT: 25%
Online statistics:
- Web Access: 65%
Online payment methods:
- Credit Cards
- Bank Transfer
- Cash on delivery
- PayPal
Ireland
Basic information:
- No. population: 4.6 miles.
- Currency: Euro
- VAT: 23%
Online statistics:
- Web Access: 81.6%
Online payment methods:
- Credit Cards
- Amazon Payments
- PayPal
Italy
Basic information:
- No. population: 61 miles.
- Currency: Euro
- VAT: 22%
Online statistics:
- Web Access: 60%
Online payment methods:
- Visa
- Mastercard
- Paypal
- American Express
- Prepaid coupon
- Prepaid card
- Neosurf
- Credit Cards
- eWallet
- Bank Transfer
- Cash on delivery
Latvia
Basic information:
- No. population: 2.4 miles.
- Currency: Euro
- VAT: 21%
Online statistics:
- Web Access: 76.5%
Online payment methods:
- Credit Cards
- Maxima
- SEPA
- WebMoney
- Bank Transfer
Lithuania
Basic information:
- No. population: 3 miles.
- Currency: Euro
- VAT: 15%
Online statistics:
- Web Access: 70.2%
Online payment methods:
- Credit Cards
- Perlo
- Maxima
- Paypost
- Nervous
- Bank Transfer
Hungary
Basic information:
- No. population: 9.7 miles.
- Currency: Hungarian forint
- VAT: 27%
Online statistics:
- Web Access: 72.2%
Online payment methods:
- Bank Transfer
Macedonia
Basic information:
- No. population: 2.1 miles.
- Currency: Macedonian money
- VAT: 18%
Online statistics:
- Web Access: 90%
Online payment methods:
- Credit Cards
- Cash on delivery
Germany
Basic information:
- No. population: 82.6 miles.
- Currency: Euro
- VAT: 19%
Online statistics:
- Web Access: 86.7%
Online payment methods:
- Sofort
- SEPA
- Paypal
- Giropay
- Klarna
- RatePay
- Visa
- Mastercard
- Payone
- Paymill
- Skrill
- Prepaid coupon
- Prepaid card
- Bank Transfer
- eWallet
- Cash on delivery
- PrePay
The Netherlands
Basic information:
- No. population: 16 miles.
- Currency: Euro
- VAT: 21%
Online statistics:
- Web Access: 96%
Online payment methods:
- iDEAL
- SEPA
- Mastercard
- Visa
- Paypal
- Klarna
- Bank Transfer
- Cash on delivery
- eWallet
- PrePay
- Prepaid card
Norway
Basic information:
- No. population: 5 miles.
- Currency: Norwegian Krone
- VAT: 15%
Online statistics:
- Web Access: 96%
Online payment methods:
- Visa
- Mastercard
- Klarna
- Paypal
- Diners Club
- eWallet
- Bank Transfer
- Debit card
- PrePay
- Cash on delivery
- Prepaid card
Poland
Basic information:
- No. population: 38 miles.
- Currency: Polish zloty
- VAT: 23%
Online statistics:
- Web Access: 39.4%
Online payment methods:
- Przelewy24
- Dotpay
- PayPal
- Bank Transfer
- eWallet
- NeoSurf
- Cash on delivery
- Tpay
- PrePay
Portugal
Basic information:
- No. population: 10.6 miles.
- Currency: Euro
- VAT: 21%
Online statistics:
- Web Access: 66%
Online payment methods:
- PrePay
- Cash on delivery
- Bank Transfer
- eWallet
- PostPay
- Visa
- Multibanco
- Mastercard
- American Express
Romania
Basic information:
- No. population: 21.6 miles.
- Currency: New Romanian Lion
- VAT: 16%
Online statistics:
- Web Access: 51.6%
- Online payment methods:
- Cash on delivery
- Credit Cards
Russia
Basic information:
- No. population: 142.4 miles.
- Currency: Russian Ruble
- VAT: 20%
Online statistics:
- Web Access: 59.2%
Online payment methods:
- Credit Cards
- Qiwi
- Yandex Money
- PayPal
- Euroset
- Svyaznoy
- PrePay
- Prepaid card
- Bank Transfer
Slovakia
Basic information:
- No. population: 5.4 miles.
- Currency: Euro
- VAT: 21%
Online statistics:
- Web Access: 82.6%
Online payment methods:
- Credit Cards
- Bank Transfer
- Cash on delivery
Slovenia
Basic information:
- No. population: 2 miles.
- Currency: Euro
- VAT: 22%
Online statistics:
- Web Access: 72.3%
Online payment methods:
- Credit Cards
- Bank Transfer
- Cash on delivery
Spain
Basic information:
- No. population: 47 miles.
- Currency: Euro
- VAT: 25%
Online statistics:
- Web Access: 74.3%
Online payment methods:
- Visa
- Mastercard
- Paypal
- American Express
- Discover
- eWallet
- Bank Transfer
- Cash on delivery
- PrePay
Sweden
Basic information:
- No. population: 9.6 miles.
- Currency: Swedish Krona
- VAT: 25%
Online statistics:
- Web Access: 89.1%
Online payment methods:
- Mastercard
- Klarna
- Visa
- Internet banking
- Paypal
- Diners Club
- Discover
- Bank Transfer
- eWallet
- e-invoices
- Cash on delivery
- PrePay
- Prepaid
Switzerland
Basic information:
- No. population: 8.1 miles.
- Currency: Swiss Franc
- VAT: 8%
Online statistics:
- Web Access: 88%
Online payment methods:
- RatePay
- Mastercard
- Sofort
- Visa
- Paypal
Turkey
Basic information:
- No. population: 75.8 miles.
- Currency: Turkish Lira
Online statistics:
- Web Access: 46.6%
Online payment methods:
- Visa
- Mastercard
- Troy
- American Express
- eWallet
- Bank Transfer
- PrePay
- Cash on delivery
Ukraine
Basic information:
- No. population: 44.9 miles.
- Currency: Ukrainian hryvnia
- VAT: 20%
Online statistics:
- Web Access: 37.9%
Online payment methods:
- EasyPay
- Visa
- Mastercard
- Privat24
- Cash on delivery
- Maestro
- Liqpay
- Rixty
- Diners
- Mobiamo
United Kingdom
Basic information:
- No. population: 63.4 miles.
- Currency: British Pound
- VAT: 20%
Online statistics:
- Web Access: 89.9%
Online payment methods:
- Visa
- Mastercard
- BACS Direct debit
- Paypal
- American Express
- Discover
- eWallet
- Bank Transfer
- Cash on delivery
- PrePay
- Payment in advance
